Comments on: Using Ad Text to Find the Right Clicks http://www.ppchero.com/using-ad-text-to-find-the-right-clicks/ Heroic Feats of Pay Per Click Management Thu, 18 Mar 2010 12:50:58 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: AliSwi http://www.ppchero.com/using-ad-text-to-find-the-right-clicks/comment-page-1/#comment-40256 AliSwi Sun, 24 May 2009 20:56:25 +0000 http://www.ppchero.com/?p=3388#comment-40256 And of course don’t forget to test, test, test! Sometimes there’s a big difference between what you think will attract the right clicks and what actually will. Small tweaks can make a big difference. And of course don’t forget to test, test, test! Sometimes there’s a big difference between what you think will attract the right clicks and what actually will. Small tweaks can make a big difference.

]]> By: Jon Lee Clark http://www.ppchero.com/using-ad-text-to-find-the-right-clicks/comment-page-1/#comment-40063 Jon Lee Clark Sat, 23 May 2009 02:33:20 +0000 http://www.ppchero.com/?p=3388#comment-40063 I think writing great ad copy starts with the ad group organization! Horribly organized ad copy will make writing targeted ad copy that clearly speaks to the search query difficult in almost every scenario! Conversely, if you very tightly organized and themed ad groups, parts of the ad copy simply write themselves leaving you to focus on the strong call to action or differentiator:) Great tips as always! I think writing great ad copy starts with the ad group organization! Horribly organized ad copy will make writing targeted ad copy that clearly speaks to the search query difficult in almost every scenario! Conversely, if you very tightly organized and themed ad groups, parts of the ad copy simply write themselves leaving you to focus on the strong call to action or differentiator:)

Great tips as always!

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