Comments on: Utilize Category Exclusions to Enhance Your Content Network Performance

By: Bethany Bey

Bethany Bey — Tue, 21 Jun 2011 13:39:00 +0000

Hi Josh,

This PPC Hero post goes into more detail on category exclusions on the display network: http://www.ppchero.com/finding-success-on-the-google-content-network/

By: Josh

Josh — Tue, 21 Jun 2011 13:00:00 +0000

What re you able to tell me about adding category exclusions in the placement exclusion list like so:
category::Entertainment>>Music>>Lyrics & Tabs
category::Animals>>Pets
category::Arts & Humanities
category::Automotive>>Auto Parts>>Vehicle Tires

By: Jordan Leonard

Jordan Leonard — Thu, 13 Aug 2009 20:59:15 +0000

Joe — helpful information. One important point to note is that this feature is only available on the campaign level, not on the ad group level, within your content network campaigns.

By: Siobhan from DragonSearch

Siobhan from DragonSearch — Thu, 13 Aug 2009 14:59:08 +0000

I’ve definitely noticed that this methods helps decreased cost per conversions. I’ll be forwarding this on to my fellow PPC associates here at Dragon.

Siobhan-Dragon Search Marketing

By: ppc.bz

ppc.bz — Wed, 12 Aug 2009 20:49:26 +0000

There anyway to show Conv Rate or Cost per Conv in this chart? That would be more helpful than anything else.

By: Erez

Erez — Wed, 12 Aug 2009 12:31:31 +0000

Joe, how can you make a call here if you want to exclude a certain category? Google doesn’t give you the conversion stats for each category..

I think one should first look at his placement report before deciding if he wants to exclude a certain category.