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	<title>Comments on: Utilizing Match Types in MSN to Increase Traffic and Leads</title>
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	<link>http://www.ppchero.com/utilizing-match-types-in-msn-adcenter-to-increase-traffic-and-leads/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: Aaron</title>
		<link>http://www.ppchero.com/utilizing-match-types-in-msn-adcenter-to-increase-traffic-and-leads/comment-page-1/#comment-28598</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Tue, 03 Feb 2009 17:49:35 +0000</pubDate>
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		<description>Why does your post-clicks equal 100 but your pre-clicks equal 200? Also, for a single word keyword like &#039;endoscopy&#039; what is the difference between broad and phrase - aren&#039;t they the same when their is only one keyword?</description>
		<content:encoded><![CDATA[<p>Why does your post-clicks equal 100 but your pre-clicks equal 200? Also, for a single word keyword like &#8216;endoscopy&#8217; what is the difference between broad and phrase &#8211; aren&#8217;t they the same when their is only one keyword?</p>
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		<title>By: Amber</title>
		<link>http://www.ppchero.com/utilizing-match-types-in-msn-adcenter-to-increase-traffic-and-leads/comment-page-1/#comment-28317</link>
		<dc:creator>Amber</dc:creator>
		<pubDate>Fri, 30 Jan 2009 13:42:41 +0000</pubDate>
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		<description>@Jon Lee Clark, I agree with you, I&#039;m glad MSN is taking steps to making their program work better, but I think they need to get the basics down first like the search query report; and so does Yahoo! for that matter!</description>
		<content:encoded><![CDATA[<p>@Jon Lee Clark, I agree with you, I&#8217;m glad MSN is taking steps to making their program work better, but I think they need to get the basics down first like the search query report; and so does Yahoo! for that matter!</p>
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		<title>By: Jon Lee Clark</title>
		<link>http://www.ppchero.com/utilizing-match-types-in-msn-adcenter-to-increase-traffic-and-leads/comment-page-1/#comment-28289</link>
		<dc:creator>Jon Lee Clark</dc:creator>
		<pubDate>Fri, 30 Jan 2009 04:18:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/?p=2523#comment-28289</guid>
		<description>I think this is a great improvement within adCenter. While I would love to have them come up with some type of search query report to tell me what those broad keywords might be, this definitely is a step in the right direction.</description>
		<content:encoded><![CDATA[<p>I think this is a great improvement within adCenter. While I would love to have them come up with some type of search query report to tell me what those broad keywords might be, this definitely is a step in the right direction.</p>
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