Comments on: Want Better Reporting for the Google AdWords Search Partner Network? You Got It!

By: adwordsconsultant

adwordsconsultant — Thu, 08 Oct 2009 15:42:01 +0000

Yea… I am trying to figure this out to… I would love to be able to create a SP only campaign. I guess it’s not possible right now? That stinks. I bet google hasn’t done this b/c they know so many people will opt to create SP only campaigns and they could lose big $$$ that way! lol. damnit.

By: Ken

Ken — Sat, 24 Jan 2009 21:05:33 +0000

The result from the reporting breakout I get on search partners raises many questions.

In general, search partners seem to convert well. (I am ok with this)

search partner CTR is much lower than my google CTR, but the average ad position is higher.

example.
Goggle
CTR Impr. Avg Pos.
2.4% 150 5
Search Partner
.38% 3,000 3.5

But still, in the end, search partners conversion cost is about half what googles conversion cost is.

By: Joe

Joe — Fri, 23 Jan 2009 11:59:02 +0000

@Matt: No, you can not set separate bids for the search partner network. It wouldn’t surprise this happens eventually (like setting a content bid perhaps). But you can’t right now.
@Dan: You are correct, you can’t create search partner only campaigns right now. That would be extremely helpful but it’s not available. Perhaps in the future.

By: Dan

Dan — Thu, 22 Jan 2009 17:09:41 +0000

I just spent a very frustrating hour with two Google reps who were certain I could create “search partner” only campaigns – when this is not possible.

Surprisingly, my ads convert MUCH higher for the search partners than regular Google search. Any thoughts on how I can modify bids so that the search partner group gets a higher percentage of my clicks.

Thanks.

By: Tom Demers

Tom Demers — Thu, 22 Jan 2009 13:03:11 +0000

@Kara – Yeah the annoying thing here is that, unless I’m missing something, you can’t run a search network only campaign. Your only recourse is to run a “Google.com only” campaign (turn the search network off) if you see the search network isn’t performing.

I’ve seen search network statistics vary pretty wildly, which makes sense since a search on YouTube et al is fundamentally different from a search on Google.com…Also I believe they have to use a more aggressive matching algorithm on the search network (http://www.webmasterworld.com/forum81/7836.htm) and generally speaking I value search network clicks less highly than Google.com clicks so obviously it would be great to be able to break them out into different campaigns. This would be number two on my AdWords wish list (behind being able to opt out of “expanded broad match”).

By: Kara

Kara — Wed, 21 Jan 2009 16:45:24 +0000

Can you control your bidding for Search Partners separately from Google Search?

By: Matt L

Matt L — Wed, 21 Jan 2009 04:28:50 +0000

Since you can now break those all down, do you leave all that in the same campaign for high-traffic customers or do you typically break them out into different campaigns so you can control the bid for each type (e.g. 4 cpc for g search, 1.50 for search partners, .75 fo rcontent)?