Comments on: What is the View Through Data in Google Adwords & How Can It Benefit You?

By: Rob Bunting

Rob Bunting — Fri, 16 Oct 2009 17:15:30 +0000

Nice explanation Amber, I think you did a nice job of explaining the process and limitations of the data. Thank you.

Also think Robert’s comment is right on target, so much of the conversion in PPC is latent that it’s important to check back and update reports accordingly. I’ve consistently seen one of my clients receive about 5-10% of their conversions more than a week after the click.

By: Free Internet Marketing Gift

Free Internet Marketing Gift — Fri, 16 Oct 2009 09:40:48 +0000

Cool blog! I commented here before, its nice to know there are still some great posts out there. Thanks for the great info. Oh, and G’day from downunder.

By: Dan Perach

Dan Perach — Thu, 15 Oct 2009 10:23:48 +0000

Amber,

As you mentioned in your post… “hopefully view thru conversions” will become available for other channels besides display ads.

I agree.

A huge frustration, major frustration, is mistakenly assuming that “research keywords” are money wasters, when in fact, they are invaluable acquiring “first touch” awareness for your client, who then may return later on a more focused search, or brand name search, or bookmark for that matter, and convert later. We feel this so extremeley common, as to totally confound most advertisers conception of their metrics.

Thanks for your post.

By: Susan

Susan — Thu, 15 Oct 2009 01:09:12 +0000

I second Erez’s opinion…any optimal way to reflect this in reporting to clients?

By: Robert Brady

Robert Brady — Wed, 14 Oct 2009 15:58:22 +0000

One beef I have with this (and Google already has this issue) is the lag in reporting. Since the cookie lasts 30 days and the conversion gets reported back to the day of the initial impression you have a lag of up to 30 days in your reporting. Keep an eye on that people.

By: Erez

Erez — Wed, 14 Oct 2009 15:24:54 +0000

Amber,
Is this something that you think should be counted in CPA calculations? meaning, do you think we should mind these conversions the same way as click through conversion?