Comments on: What to Do When the Content Network Goes Haywire http://www.ppchero.com/what-to-do-when-the-content-network-goes-haywire/ Heroic Feats of Pay Per Click Management Mon, 23 Aug 2010 17:59:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Eric http://www.ppchero.com/what-to-do-when-the-content-network-goes-haywire/comment-page-1/#comment-73035 Eric Wed, 24 Feb 2010 17:24:52 +0000 http://www.ppchero.com/?p=2611#comment-73035 @John, That happened to me at a smaller scale. However, my experience is that if you pause the campaign, you will lose the momentum in Content Network Impressions. Meaning that, after restarting the campaigns it will take a very long time to reach the impression volume you were prior to this incident, if ever at all. Much longer than the initial start of the campaign. Has this been the case for you or have you reached the same impression level as before the pause and the Korean site issue? @John,

That happened to me at a smaller scale. However, my experience is that if you pause the campaign, you will lose the momentum in Content Network Impressions. Meaning that, after restarting the campaigns it will take a very long time to reach the impression volume you were prior to this incident, if ever at all. Much longer than the initial start of the campaign.

Has this been the case for you or have you reached the same impression level as before the pause and the Korean site issue?

]]> By: John http://www.ppchero.com/what-to-do-when-the-content-network-goes-haywire/comment-page-1/#comment-29414 John Tue, 10 Feb 2009 20:03:21 +0000 http://www.ppchero.com/?p=2611#comment-29414 @ Elizabeth, You mean fraudulent activity from Google's own neighborhood? Now that's funny! : ) I can't allow myself to automatically rule out Gmail or YouTube (though MySpace got canned on all of my clients a long time ago). Some sites do well with Gmail, some don't. It's a matter of letting the campaign run, then assess and block as necessary. @ Mike, 12K in one day would SUCK. And I thought my heart rate sky rocketed... you must've had a coronary. Thankfully Google was able to get it figured out and get you your money back. @ Elizabeth,

You mean fraudulent activity from Google’s own neighborhood? Now that’s funny! : ) I can’t allow myself to automatically rule out Gmail or YouTube (though MySpace got canned on all of my clients a long time ago). Some sites do well with Gmail, some don’t. It’s a matter of letting the campaign run, then assess and block as necessary.

@ Mike,

12K in one day would SUCK. And I thought my heart rate sky rocketed… you must’ve had a coronary. Thankfully Google was able to get it figured out and get you your money back.

]]> By: Mike http://www.ppchero.com/what-to-do-when-the-content-network-goes-haywire/comment-page-1/#comment-29403 Mike Tue, 10 Feb 2009 17:56:38 +0000 http://www.ppchero.com/?p=2611#comment-29403 we got hit a couple years ago. One day we accrued $12,000 in click charges that barely converted. Digging in, we figured out the traffic was coming from one particular US based domain. We turned off the campaign and approached google. Apparently we weren't the only ones that were affected. The appropriate domain was blocked from our campaign and $12,000 in credit was issued. we got hit a couple years ago. One day we accrued $12,000 in click charges that barely converted. Digging in, we figured out the traffic was coming from one particular US based domain. We turned off the campaign and approached google. Apparently we weren’t the only ones that were affected. The appropriate domain was blocked from our campaign and $12,000 in credit was issued.

]]> By: Elizabeth http://www.ppchero.com/what-to-do-when-the-content-network-goes-haywire/comment-page-1/#comment-29396 Elizabeth Tue, 10 Feb 2009 16:56:31 +0000 http://www.ppchero.com/?p=2611#comment-29396 I hate it when that happens. The most recent case I heard was orkut going haywire. By default now (for most clients) when I set up anything with the content network I exclude gmail, myspace and youtube. I hate it when that happens. The most recent case I heard was orkut going haywire. By default now (for most clients) when I set up anything with the content network I exclude gmail, myspace and youtube.

]]> By: John http://www.ppchero.com/what-to-do-when-the-content-network-goes-haywire/comment-page-1/#comment-29390 John Tue, 10 Feb 2009 16:12:33 +0000 http://www.ppchero.com/?p=2611#comment-29390 @ Mary, In this case, I was purposefully advertising to customers across the world. This particular account has been extremely successful both on Search and Content for generating international leads. In the 2+ years that I've managed this specific account, this is the first instance where a "bad site" has come around. Regardless, I've got my inquiry with the right people, and I'm confident that all will be well in Content-land! Thanks for commenting - please feel free to continue doing so (and I just subscribed to PPCMom.com). @ Mary,

In this case, I was purposefully advertising to customers across the world. This particular account has been extremely successful both on Search and Content for generating international leads. In the 2+ years that I’ve managed this specific account, this is the first instance where a “bad site” has come around.

Regardless, I’ve got my inquiry with the right people, and I’m confident that all will be well in Content-land!

Thanks for commenting – please feel free to continue doing so (and I just subscribed to PPCMom.com).

]]> By: » Google’s Content Network Is A Hotbed Of Click Fraud Pay Per Click Journal - Pay Per Click Advertising Blog http://www.ppchero.com/what-to-do-when-the-content-network-goes-haywire/comment-page-1/#comment-29379 » Google’s Content Network Is A Hotbed Of Click Fraud Pay Per Click Journal - Pay Per Click Advertising Blog Tue, 10 Feb 2009 14:51:59 +0000 http://www.ppchero.com/?p=2611#comment-29379 [...] John at PPC Hero tells how he was frustrated and upset with Google for a recent click fraud incident related to his Content Network campaigns. [...] [...] John at PPC Hero tells how he was frustrated and upset with Google for a recent click fraud incident related to his Content Network campaigns. [...]

]]> By: Mary Green http://www.ppchero.com/what-to-do-when-the-content-network-goes-haywire/comment-page-1/#comment-29374 Mary Green Tue, 10 Feb 2009 13:49:51 +0000 http://www.ppchero.com/?p=2611#comment-29374 That sucks about the content network. I use the content network a lot and often check to see where the traffic is coming from. I'm sure Google will be able to identify it as click fraud. It is so irritating to get bombarded by someone in another country. Also this is my first comment here, so thanks for the great rss feed I read you often. That sucks about the content network. I use the content network a lot and often check to see where the traffic is coming from. I’m sure Google will be able to identify it as click fraud. It is so irritating to get bombarded by someone in another country. Also this is my first comment here, so thanks for the great rss feed I read you often.

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