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	<title>Comments on: What To Do With Your Device Platform Settings within Your Google Adwords Campaigns</title>
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	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: Amber</title>
		<link>http://www.ppchero.com/what-to-do-with-your-device-platform-settings-within-your-google-adwords-campaigns/comment-page-1/#comment-27626</link>
		<dc:creator>Amber</dc:creator>
		<pubDate>Thu, 22 Jan 2009 14:48:09 +0000</pubDate>
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		<description>@Bonnie, thanks for your comments. I think it&#039;s also a great idea to test this and make sure to put it in a separate campaign. Good point! thanks!</description>
		<content:encoded><![CDATA[<p>@Bonnie, thanks for your comments. I think it&#8217;s also a great idea to test this and make sure to put it in a separate campaign. Good point! thanks!</p>
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		<title>By: Bonnie Schwartz</title>
		<link>http://www.ppchero.com/what-to-do-with-your-device-platform-settings-within-your-google-adwords-campaigns/comment-page-1/#comment-27624</link>
		<dc:creator>Bonnie Schwartz</dc:creator>
		<pubDate>Thu, 22 Jan 2009 14:19:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/?p=2494#comment-27624</guid>
		<description>Nice Post..This new feature kind of just appeared and everyone was opted in.

I actually opted out of this for the majority of my clients. 

I think it depends on your client.  If you have a client with local retail locations or easy conversions maybe it is ok because you test phone number in ads ect...

But I opted out mainly cause of intent of some on a phone.  As an iphone user myself,  I am not sure on a phone if I would actually do real shopping, fill in a form ect...

You never know unless you test, but I would suggest breaking this up into a separate campaign that is only opted into Mobile and Opted out of Search.</description>
		<content:encoded><![CDATA[<p>Nice Post..This new feature kind of just appeared and everyone was opted in.</p>
<p>I actually opted out of this for the majority of my clients. </p>
<p>I think it depends on your client.  If you have a client with local retail locations or easy conversions maybe it is ok because you test phone number in ads ect&#8230;</p>
<p>But I opted out mainly cause of intent of some on a phone.  As an iphone user myself,  I am not sure on a phone if I would actually do real shopping, fill in a form ect&#8230;</p>
<p>You never know unless you test, but I would suggest breaking this up into a separate campaign that is only opted into Mobile and Opted out of Search.</p>
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