Comments on: What to Expect When You Make a Global Change to Your PPC Account: Launching a New Website http://www.ppchero.com/what-to-expect-when-you-make-a-global-change-to-your-ppc-account/ Heroic Feats of Pay Per Click Management Mon, 23 Aug 2010 17:59:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Waseem http://www.ppchero.com/what-to-expect-when-you-make-a-global-change-to-your-ppc-account/comment-page-1/#comment-45010 Waseem Wed, 01 Jul 2009 10:05:08 +0000 http://www.ppchero.com/?p=3553#comment-45010 Very nice post, especially the tip for making new ad copies. Really a nice idea. and as Mark says optimization never stops .. :) well done, keep it up. Very nice post, especially the tip for making new ad copies. Really a nice idea. and as Mark says optimization never stops .. :) well done, keep it up.

]]> By: Joe http://www.ppchero.com/what-to-expect-when-you-make-a-global-change-to-your-ppc-account/comment-page-1/#comment-44706 Joe Mon, 29 Jun 2009 00:45:16 +0000 http://www.ppchero.com/?p=3553#comment-44706 @Mark Kennedy: Thanks! You are correct about the re-optimization. That is just a process that never ends. Thanks again. @Mark Kennedy: Thanks! You are correct about the re-optimization. That is just a process that never ends. Thanks again.

]]> By: Mark Kennedy http://www.ppchero.com/what-to-expect-when-you-make-a-global-change-to-your-ppc-account/comment-page-1/#comment-44343 Mark Kennedy Fri, 26 Jun 2009 00:33:02 +0000 http://www.ppchero.com/?p=3553#comment-44343 Very good post. I agree, there are some cases where you have to make a global change, especially when it comes to redesign. If a client goes from php to aspx, then you are going to have to change the destination urls. However, the most interesting thing I take from this article is the tip to pause your old ads not recreate them. Very good idea. I guess once you build up your new ad history and q-score then you can delete the paused ads. And for the record, you are right about re-optimizing the account, but that should be done regardless of a global changes. Tight, related keyword themes and ads rule :) Again, good post and great tips. Very good post. I agree, there are some cases where you have to make a global change, especially when it comes to redesign. If a client goes from php to aspx, then you are going to have to change the destination urls.

However, the most interesting thing I take from this article is the tip to pause your old ads not recreate them. Very good idea. I guess once you build up your new ad history and q-score then you can delete the paused ads.

And for the record, you are right about re-optimizing the account, but that should be done regardless of a global changes. Tight, related keyword themes and ads rule :)

Again, good post and great tips.

]]> By: Rob http://www.ppchero.com/what-to-expect-when-you-make-a-global-change-to-your-ppc-account/comment-page-1/#comment-44303 Rob Thu, 25 Jun 2009 19:40:17 +0000 http://www.ppchero.com/?p=3553#comment-44303 Making a global change is for sure a killer. I only make the smallest of changes one at a time. Making a global change is for sure a killer. I only make the smallest of changes one at a time.

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