Comments on: What You Need to Know about Google AdWords’ New Conversion Tracking Metrics

By: Alina

Alina — Tue, 21 Jul 2009 23:12:56 +0000

I have conversion tracing set on two pages: the viewing of my Pricing page and on the Signup page. Those are two different “Actions” and are always displayed separately in Google Ads. In the example above (Jane’s website), the numbers are:
* Conversions (1-per-click): 1
* Conversions (many-per-click): 2
In my case, there would be two different rows, one for signing up for the newsletter (or viewing the Pricing page) and one for the purchase (or the signup), and each of them will have two columns: “Conversions (1-per-click)” and “Conversions (many-per-click)”. Is my tracking set up incorrectly? If not, how do I interpret it?

By: Dan PPCPROZ

Dan PPCPROZ — Sun, 14 Jun 2009 11:41:17 +0000

actually, my previous comment is probably inaccurate…

as Adwords convertsion tracking has the latency issue, ie. a latent conversion will only show if you check the metrics retroactively, ie. checking conversion for last month, 3 weeks later, will show more conversions than if you checked at the end of as compared to the last day of the month. This is a know issue, the latency issue.

This could explain what I found re: conv 1 per click, as the conversion must be linked to the original click in adwords conversion tracking, so the temporal issues can be very confusing indeed.

Google Analytics Goals on the other hand attribute goals, which can now be imported as conversions, to the most recent event. I’m thinking this would be a better method for tracking convversions? what do you think?

By: Dan PPCPROZ

Dan PPCPROZ — Sun, 14 Jun 2009 11:32:41 +0000

I have the experience that conv 1 per click will ONLY record a conversion if performed on the first click visit.

for example if an ad click did not convert on same visit… and then returned later, not on same visit… would NOT register a conversion on later visit, only on the conv many per click, ie. 1 and 0 on 1 per click.

i feel this is a bug in the system?

By: Page

Page — Thu, 11 Jun 2009 19:36:04 +0000

If you would like to only see one kind of conversion, there is an option to customize the columns. It is in the upper right hand corner of the new interface under “Filters and Views”

By: Béate Vervaecke

Béate Vervaecke — Thu, 11 Jun 2009 18:41:36 +0000

Don’t overlook this kind of “conversion”:

* Visitor converts
* Visitor bookmarks the thankyou page
* Next time enters the site through the thankyou page

Conversions (1-per-click): 1
Conversions (many-per-click): 2

By: Daily Digest for June 11th | A Blog by John A. Lee

Daily Digest for June 11th | A Blog by John A. Lee — Thu, 11 Jun 2009 06:22:54 +0000

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By: Joe

Joe — Wed, 10 Jun 2009 19:07:52 +0000

@Richard: That is a great way to sum up this post! Heck, I should have just written that! Thanks!

@Sankar: Yes, this metrics do provide more visibility as to what elements of a landing page are working and which are not.

By: Sankar

Sankar — Wed, 10 Jun 2009 13:40:39 +0000

These tracking metrics will help us in getting to know how the landing page is working and to know whether the title and description is effective are not in converting the leads in to conversions. Any ways glad to know that Adwords team is making things more clear and transparent.

Thanks
Sankar

By: Richard Fergie

Richard Fergie — Tue, 09 Jun 2009 14:56:48 +0000

I find a good way to think about it (and explain to clients) is to say that “Conversions (1-per-click)” is the number of clicks that convert and that “Conversions (many-per-click)” is the number of sales etc.