When/Why You Should Use Google AdWords’ MCC

Today, Google announced that automated rules are now available for use across multiple client accounts in AdWords’ My Client Center (MCC). We here at Hanapin Marketing use an MCC to manage multiple accounts, and I’m sure plenty of you out there reading PPC Hero also managing multiple accounts.

If you’re not currently using Google’s MCC to manage multiple accounts, this post is for you. I thought I’d provide some basics to help you get started, or at least to encourage you to consider using an MCC.

What is MCC? Basically, it’s simply an interface in AdWords for you to access multiple AdWords accounts with a single login, which can save you a lot of time in trying to move between your accounts over the course of a day. Beyond ease of multiple account access, here are some other things you can do in Google’s MCC:

  • Generate reports across multiple client accounts
  • Manage separate billing for each client
  • Create sub-MCCs to grant additional user access to only specific accounts within your main MCC, or to organize your accounts by industry, client, etc.
  • As of today, you can create automated rules across multiple accounts

MCC also allows you to create email notifications and custom alerts across your accounts, in addition to the ability to search across all accounts. You can also link MCCs together to create kind of a family tree structure, but I don’t want to make your head spin too much right now!

For more information about creating an MCC, check out Google’s Help Center.