Comments on: Why the Google Content Network Works: It’s all about the moment of relevance http://www.ppchero.com/why-the-google-content-network-works-its-all-about-the-moment-of-relevance/ Heroic Feats of Pay Per Click Management Thu, 18 Mar 2010 12:50:58 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Info @ Suche Group http://www.ppchero.com/why-the-google-content-network-works-its-all-about-the-moment-of-relevance/comment-page-1/#comment-62125 Info @ Suche Group Wed, 02 Dec 2009 00:21:13 +0000 http://www.ppchero.com/?p=4052#comment-62125 Hello there, great post. Just one question, what is your experience with Banner ads and the GCN? I have only seen poor performance out of Banner ads vs. contextual ads. The ads are very targeted in nature. Thoughts? Thanks! Hello there, great post. Just one question, what is your experience with Banner ads and the GCN? I have only seen poor performance out of Banner ads vs. contextual ads. The ads are very targeted in nature. Thoughts? Thanks!

]]> By: AtlantaRealEstate http://www.ppchero.com/why-the-google-content-network-works-its-all-about-the-moment-of-relevance/comment-page-1/#comment-54327 AtlantaRealEstate Sun, 27 Sep 2009 03:10:00 +0000 http://www.ppchero.com/?p=4052#comment-54327 Joe- Good post but I never found the content network returning the targetd traffic in my industry and it makes sense. We are looking for people shopping for homes. People looking for home supplies, homes improvements, etc., are not typically also looking to BUY a home. So, I spend all our budget on highly targeted long tail KW campaigns on AdWords. Works for us. RM Joe-

Good post but I never found the content network returning the targetd traffic in my industry and it makes sense.

We are looking for people shopping for homes. People looking for home supplies, homes improvements, etc., are not typically also looking to BUY a home.

So, I spend all our budget on highly targeted long tail KW campaigns on AdWords.

Works for us.

RM

]]> By: Martin Perron http://www.ppchero.com/why-the-google-content-network-works-its-all-about-the-moment-of-relevance/comment-page-1/#comment-54066 Martin Perron Thu, 24 Sep 2009 18:54:52 +0000 http://www.ppchero.com/?p=4052#comment-54066 Hi Joe - completely agree! Google's been hard at work in the last little to give advertisers more control and transparency which makes it possible to now strategically use the content network and optimize it. Now if only they could give us the same tools for their "Search Partner" network :) Hi Joe – completely agree! Google’s been hard at work in the last little to give advertisers more control and transparency which makes it possible to now strategically use the content network and optimize it. Now if only they could give us the same tools for their “Search Partner” network :)

]]> By: Jordan McClements http://www.ppchero.com/why-the-google-content-network-works-its-all-about-the-moment-of-relevance/comment-page-1/#comment-53894 Jordan McClements Wed, 23 Sep 2009 13:35:57 +0000 http://www.ppchero.com/?p=4052#comment-53894 Nice article. I had a good read through the Google whitepaper. Since I live in the UK - there is one piece which I really took note of :- "the median advertiser in the UK has an average Content Network CPA 6.2% higher than that of search." I certainly agree with that. I don't know what the reason is, probably partly: 1. Nearly everyone in the UK sets their own campaigns up and just leave the content network turned on without really understanding what it is. 2. People in this country are much less likely to buy something they are not specifically looking for on impulse... Nice article.

I had a good read through the Google whitepaper.

Since I live in the UK – there is one piece which I really took note of :-

“the median advertiser in the UK has an average Content Network CPA 6.2% higher than that of search.”

I certainly agree with that. I don’t know what the reason is, probably partly:

1. Nearly everyone in the UK sets their own campaigns up and just leave the content network turned on without really understanding what it is.

2. People in this country are much less likely to buy something they are not specifically looking for on impulse…

]]> By: Matt Umbro http://www.ppchero.com/why-the-google-content-network-works-its-all-about-the-moment-of-relevance/comment-page-1/#comment-53789 Matt Umbro Tue, 22 Sep 2009 20:44:49 +0000 http://www.ppchero.com/?p=4052#comment-53789 Hey Joe, Nice analysis of the content network. For the longest time I avoided it because it wasted too much money. Then Google introduced managed placements and the ability to target keywords within your campaign. Now my content network campaigns have great CPAs and conversion rates and are bringing in good leads. I still get my share of junk leads, but the good leads far outweigh the bad. Hey Joe,

Nice analysis of the content network. For the longest time I avoided it because it wasted too much money. Then Google introduced managed placements and the ability to target keywords within your campaign. Now my content network campaigns have great CPAs and conversion rates and are bringing in good leads. I still get my share of junk leads, but the good leads far outweigh the bad.

]]> By: Robert Brady http://www.ppchero.com/why-the-google-content-network-works-its-all-about-the-moment-of-relevance/comment-page-1/#comment-53782 Robert Brady Tue, 22 Sep 2009 19:18:38 +0000 http://www.ppchero.com/?p=4052#comment-53782 Why use the content network? Because there is less competition and the average CPC is a lot lower. That is why the best PPC guys put the time and effort into the content network. Great post Joe. Why use the content network? Because there is less competition and the average CPC is a lot lower. That is why the best PPC guys put the time and effort into the content network. Great post Joe.

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