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	<title>Comments on: Yahoo! Improves Content Match and Assumes Our Performance Will Improve Too</title>
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	<link>http://www.ppchero.com/yahoo-improves-content-match-and-assumes-our-performance-will-improve-too/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: John</title>
		<link>http://www.ppchero.com/yahoo-improves-content-match-and-assumes-our-performance-will-improve-too/comment-page-1/#comment-21095</link>
		<dc:creator>John</dc:creator>
		<pubDate>Wed, 15 Oct 2008 15:33:43 +0000</pubDate>
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		<description>@ Greg,

Well, if we can get them to finalize their advertising deal, that will be step 1.  Your suggestion is a good one...  now who do we call to get the ball rolling on this?</description>
		<content:encoded><![CDATA[<p>@ Greg,</p>
<p>Well, if we can get them to finalize their advertising deal, that will be step 1.  Your suggestion is a good one&#8230;  now who do we call to get the ball rolling on this?</p>
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		<title>By: Greg Meyers</title>
		<link>http://www.ppchero.com/yahoo-improves-content-match-and-assumes-our-performance-will-improve-too/comment-page-1/#comment-21037</link>
		<dc:creator>Greg Meyers</dc:creator>
		<pubDate>Tue, 14 Oct 2008 21:19:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/?p=1302#comment-21037</guid>
		<description>Yahoo should leave the content network to Google and then have Google use Yahoo&#039;s Behavioral Targeting technology to support it. That is significant to me.</description>
		<content:encoded><![CDATA[<p>Yahoo should leave the content network to Google and then have Google use Yahoo&#8217;s Behavioral Targeting technology to support it. That is significant to me.</p>
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		<title>By: John</title>
		<link>http://www.ppchero.com/yahoo-improves-content-match-and-assumes-our-performance-will-improve-too/comment-page-1/#comment-21032</link>
		<dc:creator>John</dc:creator>
		<pubDate>Tue, 14 Oct 2008 18:36:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/?p=1302#comment-21032</guid>
		<description>@ Elizabeth,

Zero impressions is not a surprise.  Despite being skeptical, I am wishful that Yahoo! could turn things around for Content Match.  Maybe that&#039;ll be my post next week...  a laundry list of Content Match requests for Yahoo!.  Hmmm...</description>
		<content:encoded><![CDATA[<p>@ Elizabeth,</p>
<p>Zero impressions is not a surprise.  Despite being skeptical, I am wishful that Yahoo! could turn things around for Content Match.  Maybe that&#8217;ll be my post next week&#8230;  a laundry list of Content Match requests for Yahoo!.  Hmmm&#8230;</p>
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		<title>By: Elizabeth</title>
		<link>http://www.ppchero.com/yahoo-improves-content-match-and-assumes-our-performance-will-improve-too/comment-page-1/#comment-21024</link>
		<dc:creator>Elizabeth</dc:creator>
		<pubDate>Tue, 14 Oct 2008 16:21:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/?p=1302#comment-21024</guid>
		<description>I think you skepticism is very accurately placed. I have never seen any sort of positive performance of Yahoo Content (heck sometimes even no impressions) and there domain exclusionary tool is a joke.</description>
		<content:encoded><![CDATA[<p>I think you skepticism is very accurately placed. I have never seen any sort of positive performance of Yahoo Content (heck sometimes even no impressions) and there domain exclusionary tool is a joke.</p>
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