Comments on: Yahoo Is Going to Automatically Optimize Your PPC Account Without You

By: Matt Smithson

Matt Smithson — Thu, 27 May 2010 23:05:33 +0000

I must say I am rather shocked by yahoo’s “optimization” enforcement. I agree with Michael and Joe. This certainly should be a choice of the network running the account. Optimizing without consent will certainly lead to more problems than benefits. The option surely needs to be an opt-in, and this sets a dangerous precedent for other search engines. If this catches fire we might be looking at the “health-care” bill of search engine marketing, with feverish debate from both sides.

By: pravakar

pravakar — Thu, 14 Jan 2010 18:01:59 +0000

I don’t think it will give good result for big business owner.

By: Russ

Russ — Fri, 10 Jul 2009 16:08:05 +0000

What a joke. You have got to be kidding. How could Yahoo know how to write ads for every industry possible. That is ridiculous. Should be Opt-In instead of Opt-Out

By: Yahoo! Search Marketing is Alive and Kicking » Ambient and Transparent

Yahoo! Search Marketing is Alive and Kicking » Ambient and Transparent — Wed, 11 Feb 2009 17:19:46 +0000

[...] on their own and running them without checking with the client. As strange as this may sound, it is very true! For a regular advertiser who doesn’t tag his campaigns and review them in any analytics [...]

By: Yahoo to Discontinue International Content Matching | International SEO

Yahoo to Discontinue International Content Matching | International SEO — Fri, 16 Jan 2009 17:33:59 +0000

[...] changes to the terms of service (mostly to reflect the removal of the Overture name) and Yahoo making changes to advertisers’ accounts. In the fall, there were also reports that Yahoo was raising minimum balances for advertisers who [...]

By: ECOMMERCE - Bloggers Digest - 6/6/08

ECOMMERCE - Bloggers Digest - 6/6/08 — Thu, 19 Jun 2008 20:49:10 +0000

[...] up, Yahoo Search Marketeers – did you hear the news? Yahoo is Going to Automatically Optimize Your PPC Account Without You. Unless you [...]

By: Shellybelle

Shellybelle — Thu, 19 Jun 2008 17:03:08 +0000

Hey, maybe do a better job of setting up your accounts? How ’bout that? Or try to find a nice balance between CTR and conversion. What a thought.

By: Jestep

Jestep — Tue, 17 Jun 2008 12:33:22 +0000

We’ve had Yahoo “Optimize” our account several times. Each time ended up with a high CTR and a much-lower conversion rate. Add that to about 10 cease and desist letters each time for trademark violations, and I would stay far away from Yahoo’s optimization service. The only one that will benefit from this is Yahoo.

By: J N Gross

J N Gross — Sun, 08 Jun 2008 23:00:32 +0000

Google actually filed for a patent on this concept, you can see all the gory “optimization” details as well at:

http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220080065620%22.PGNR.&OS=DN/20080065620&RS=DN/20080065620

Yahoo just seems to be copying this concept.

By: Bloggers Digest - 6/6/08 | Get Elastic

Bloggers Digest - 6/6/08 | Get Elastic — Fri, 06 Jun 2008 12:11:48 +0000

[...] up, Yahoo Search Marketeers – did you hear the news? Yahoo is Going to Automatically Optimize Your PPC Account Without You. Unless you [...]