http://www.ppchero.com/yahoo-search-marketing-conversion-counter-and-chicken-little%e2%80%a6oh-my/ Heroic Feats of Pay Per Click Management Mon, 01 Dec 2008 21:00:55 +0000 http://wordpress.org/?v=2.6.3 http://www.ppchero.com/yahoo-search-marketing-conversion-counter-and-chicken-little%e2%80%a6oh-my/#comment-2070 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : How To Detect Phantom Conversions in Yahoo! Fri, 21 Sep 2007 12:28:22 +0000 http://www.ppchero.com/2007/06/07/yahoo-search-marketing-conversion-counter-and-chicken-little%e2%80%a6oh-my/#comment-2070 [...] These phantom conversions can occur for two reasons. The first explanation applies to everyone who has migrated to Yahoo’s new conversion tracking system. My client had inserted the new conversion code, but they left the old code on the page as well. According to my Yahoo customer service representative, having the old code and new code on the same page can effective your conversion tracking, causing it to error and generate these phantoms. [...] [...] These phantom conversions can occur for two reasons. The first explanation applies to everyone who has migrated to Yahoo’s new conversion tracking system. My client had inserted the new conversion code, but they left the old code on the page as well. According to my Yahoo customer service representative, having the old code and new code on the same page can effective your conversion tracking, causing it to error and generate these phantoms. [...]

]]> http://www.ppchero.com/yahoo-search-marketing-conversion-counter-and-chicken-little%e2%80%a6oh-my/#comment-1188 PPC Hero : The Top 3 Challenges Facing the PPC Industry Wed, 25 Jul 2007 13:09:30 +0000 http://www.ppchero.com/2007/06/07/yahoo-search-marketing-conversion-counter-and-chicken-little%e2%80%a6oh-my/#comment-1188 [...] Lack of Qualified Experts: Even Google and Yahoo reps don’t always know how to improve your quality score or how to generate more leads for a certain account. If they don’t know, who does? Who has the golden ticket? It makes us wonder if anyone does, and if it’s ever possible to improve accounts that even Google and/or Yahoo reps can’t improve. Additionally, on more than one occasion, we have called in with problems to the various support centers with questions. It would amaze you how many times we’ve received multiple answers to the same questions. What are we left with then? To remain as educated as possible on the search engine industry and paid search in particular. This is our only defense and our only tool to continue improving our PPC accounts. [...] [...] Lack of Qualified Experts: Even Google and Yahoo reps don’t always know how to improve your quality score or how to generate more leads for a certain account. If they don’t know, who does? Who has the golden ticket? It makes us wonder if anyone does, and if it’s ever possible to improve accounts that even Google and/or Yahoo reps can’t improve. Additionally, on more than one occasion, we have called in with problems to the various support centers with questions. It would amaze you how many times we’ve received multiple answers to the same questions. What are we left with then? To remain as educated as possible on the search engine industry and paid search in particular. This is our only defense and our only tool to continue improving our PPC accounts. [...]

]]> http://www.ppchero.com/yahoo-search-marketing-conversion-counter-and-chicken-little%e2%80%a6oh-my/#comment-782 Kaizenlog » Blog Archive » Yahoo 08/06/2007 Fri, 08 Jun 2007 17:04:54 +0000 http://www.ppchero.com/2007/06/07/yahoo-search-marketing-conversion-counter-and-chicken-little%e2%80%a6oh-my/#comment-782 [...] Yahoo! Search Marketing, Conversion Counter and Chicken Little…Oh My! By John Conversion Counter of course being the old tags from the pre-Panama Yahoo! Search Marketing. Admittedly, Conversion Counter is something that my colleagues and I still use with a few of our clients. While I understand that eventually … PPC Hero: Heroic Feats of Pay… - http://www.ppchero.com [...] [...] Yahoo! Search Marketing, Conversion Counter and Chicken Little…Oh My! By John Conversion Counter of course being the old tags from the pre-Panama Yahoo! Search Marketing. Admittedly, Conversion Counter is something that my colleagues and I still use with a few of our clients. While I understand that eventually … PPC Hero: Heroic Feats of Pay… - http://www.ppchero.com [...]

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