Comments on: Your AdWords Advertisements May Not Be Displaying When You Think They Are

By: john brightman

john brightman — Sun, 31 May 2009 20:02:25 +0000

HI looks very interesting! bookmarked your blog. john brightman

By: ???? ?????

???? ????? — Mon, 25 May 2009 08:52:17 +0000

Thanks for the info. I was having that problem on my campaign!

By: ShaneeK.

ShaneeK. — Mon, 19 Jan 2009 13:35:15 +0000

I have to say that I love reading these blogs to know that I’m not alone in my “nerdy” love for PPC. You guys rock!

By: Joe

Joe — Mon, 19 Jan 2009 13:13:52 +0000

@Shanee: Yes, I’ve used the bid adjustment options in this feature. I agree, this is very helpful when managing accounts at the hourly level. That may be my next follow up post!

By: ShaneeK.

ShaneeK. — Sun, 18 Jan 2009 15:49:14 +0000

Have you played around with the day-parting features as well (under advanced options for scheduling). FUN stuff in there!!

You can set the “timer” to up your bids by your set percentage during different times of the day. I LOVE this b/c you don’t have to turn off your ads on the weekends, you can just “turn down” your bids instead!

Shanee

By: Editor’s Picks: January 12-16, 2009 | Search Marketing Standard

Editor’s Picks: January 12-16, 2009 | Search Marketing Standard — Fri, 16 Jan 2009 17:56:56 +0000

[...] Understanding your options in AdWords. A friend of mine, who is a PPC marketing manager, once lost a client $100,000 in a week because he forgot to turn off the content network for this new account. What this little anecdote illustrates to me is the need to be aware of how AdWords works and what are the options available to you as an advertiser (as well as the fact that there is a ton of them and it is easy to get lost). Joe from PPC Hero has a good article on the Ad Scheduling options available in Google AdWords and how different time zones affect your ads w…. [...]

By: Eloi

Eloi — Thu, 15 Jan 2009 09:56:06 +0000

lol sry my comment has nothing to do with your post lol. I saw time targetting and went off on one. lol sry, delete if u want

By: Eloi

Eloi — Thu, 15 Jan 2009 09:52:01 +0000

Great Post, timing is key ;P

However, be carefull: you could see on your reports etc that most people convert monday to friday, but expecially mondays. So you would cut off the weekend right? Wrong, not in all cases…
We had a client like this where we cut weekends off because they didnt convert, but then it affected the monday performance… Meaning people had done their research and discussed the product at the weekend, and converted on the monday… the sunday was therefore very valuable.

By: Joe

Joe — Wed, 14 Jan 2009 15:51:40 +0000

@Lance: You are correct! Fixed the post. Good eyes!

By: Lance

Lance — Tue, 13 Jan 2009 22:55:33 +0000

>>> I do not want may ads to shut off so early on the east coast. Before I finalize my changes, I am going to add two hours to my schedule. This way, my ads will shut off at 8pm on the east coast. <<<

I think you mean West Coast.