Comments on: Your Managed Placements: Why They Don’t Work http://www.ppchero.com/your-managed-placements-why-they-dont-work/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Ken http://www.ppchero.com/your-managed-placements-why-they-dont-work/comment-page-1/#comment-133878 Ken Mon, 18 Apr 2011 06:37:00 +0000 http://www.ppchero.com/?p=4773#comment-133878 Thank you so much for the analysis .. I was really scratching my head when I realised I have to bid 4 to 5 times higher when I move a site to managed placement. So I search the web and found your analysis .. now, it all explains.. thanks. Thank you so much for the analysis .. I was really scratching my head when I realised I have to bid 4 to 5 times higher when I move a site to managed placement. So I search the web and found your analysis .. now, it all explains.. thanks.

]]> By: Tony Murphy http://www.ppchero.com/your-managed-placements-why-they-dont-work/comment-page-1/#comment-74852 Tony Murphy Sun, 14 Mar 2010 09:56:20 +0000 http://www.ppchero.com/?p=4773#comment-74852 Great metaphor, I like the chase so I'm going after the Wildebeasts :-) cheers Tony Great metaphor,

I like the chase so I’m going after the Wildebeasts :-)

cheers
Tony

]]> By: TJ http://www.ppchero.com/your-managed-placements-why-they-dont-work/comment-page-1/#comment-74643 TJ Fri, 12 Mar 2010 17:34:45 +0000 http://www.ppchero.com/?p=4773#comment-74643 I concur. We have not gotten managed placements to work either for our clients. It's a huge disappointment because I think of automatic / managed like broad / exact. But for whatever reason, Google doesn't allow us to promote broad match successes to exact match placements and get activity. One question that I have that may affect this: Would we be better off adding the individual page URL rather than the domain URL? I've been adding the domain each time and think I might be better off citing a specific managed "Page" rather than a whole url. Will try that... I concur. We have not gotten managed placements to work either for our clients. It’s a huge disappointment because I think of automatic / managed like broad / exact. But for whatever reason, Google doesn’t allow us to promote broad match successes to exact match placements and get activity.

One question that I have that may affect this: Would we be better off adding the individual page URL rather than the domain URL? I’ve been adding the domain each time and think I might be better off citing a specific managed “Page” rather than a whole url. Will try that…

]]> By: Brian http://www.ppchero.com/your-managed-placements-why-they-dont-work/comment-page-1/#comment-73491 Brian Sun, 28 Feb 2010 14:39:28 +0000 http://www.ppchero.com/?p=4773#comment-73491 Just look what you've done, Jessica - now I'm curious whether Google systematically takes advantage of the information that we have given it to benefit itself to the exclusion of our interests in other areas besides PPC. I think one of the underlying takeaways from your article is more significant than the actual surface point: be careful what information you provide Google with, and consider how they will (ab)use it. Just look what you’ve done, Jessica – now I’m curious whether Google systematically takes advantage of the information that we have given it to benefit itself to the exclusion of our interests in other areas besides PPC.

I think one of the underlying takeaways from your article is more significant than the actual surface point: be careful what information you provide Google with, and consider how they will (ab)use it.

]]> By: Brent http://www.ppchero.com/your-managed-placements-why-they-dont-work/comment-page-1/#comment-73002 Brent Wed, 24 Feb 2010 14:10:40 +0000 http://www.ppchero.com/?p=4773#comment-73002 I have my campaigns set up on a cost/conversion basis instead of CPC. One of the drawbacks (as far as I can see) with the cost/conversion pricing method in relation to the Content Network is that you can't set different cost/conversion rates for managed vs. non-managed Content Network sites. Or maybe I'm missing something? I have my campaigns set up on a cost/conversion basis instead of CPC. One of the drawbacks (as far as I can see) with the cost/conversion pricing method in relation to the Content Network is that you can’t set different cost/conversion rates for managed vs. non-managed Content Network sites. Or maybe I’m missing something?

]]> By: Ludvik http://www.ppchero.com/your-managed-placements-why-they-dont-work/comment-page-1/#comment-73001 Ludvik Wed, 24 Feb 2010 14:05:13 +0000 http://www.ppchero.com/?p=4773#comment-73001 Yes! This is so true, I have seen this happen a couple of times. Ludvik Yes! This is so true, I have seen this happen a couple of times.

Ludvik

]]> By: Claire Jarrett http://www.ppchero.com/your-managed-placements-why-they-dont-work/comment-page-1/#comment-72894 Claire Jarrett Tue, 23 Feb 2010 19:33:10 +0000 http://www.ppchero.com/?p=4773#comment-72894 This is really interesting food for thought - I hadn't thought of it that way. I have a client who does really well on certain sites, so I had recently changed over to managed placements, and only those that have resulted in conversions. It had never occurred to me to analyse whether the CPC is now going up. Off I go to check now! Thanks for this. This is really interesting food for thought – I hadn’t thought of it that way. I have a client who does really well on certain sites, so I had recently changed over to managed placements, and only those that have resulted in conversions. It had never occurred to me to analyse whether the CPC is now going up. Off I go to check now! Thanks for this.

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