http://www.ppchero.com/your-target-audience-maybe-larger-than-you-think/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.ppchero.com/your-target-audience-maybe-larger-than-you-think/comment-page-1/#comment-20 PPC Hero: Heroic Feats of Pay Per Click Management : A Closer Look at Regional Targeting Thu, 26 Apr 2007 15:31:52 +0000 http://www.ppchero.com/?p=32#comment-20 [...] There have been some debates on whether or not this tactic is necessary and/or relevant. We had a discussion with both of our Google Reps about Regional Targeting. One rep stated that if you are running a Regional IP targeted campaign, users outside of your chosen area may in fact be able to see your ads. This is possible because if a user enters ‘Indiana widget maker‘ outside of Indiana - the AdWords system may make that association and display the ad due to its relevance. The other rep agreed with this point, but made clear that it is still important to run the ‘companion’ campaign that uses geographic modifiers. When a searcher enters the keyword ‘Indiana widget maker,’ AdWords can then choose to display the better performing ad from either the IP targeted campaign (no geographic keyword modifiers) or the nationwide geographic keyword campaign. This point has been shown in one of our accounts. This client has had both campaigns up and running for nearly 2 months, and the better performing IP targeted campaign receives nearly all of the impressions and subsequent clicks. [...] [...] There have been some debates on whether or not this tactic is necessary and/or relevant. We had a discussion with both of our Google Reps about Regional Targeting. One rep stated that if you are running a Regional IP targeted campaign, users outside of your chosen area may in fact be able to see your ads. This is possible because if a user enters ‘Indiana widget maker‘ outside of Indiana – the AdWords system may make that association and display the ad due to its relevance. The other rep agreed with this point, but made clear that it is still important to run the ‘companion’ campaign that uses geographic modifiers. When a searcher enters the keyword ‘Indiana widget maker,’ AdWords can then choose to display the better performing ad from either the IP targeted campaign (no geographic keyword modifiers) or the nationwide geographic keyword campaign. This point has been shown in one of our accounts. This client has had both campaigns up and running for nearly 2 months, and the better performing IP targeted campaign receives nearly all of the impressions and subsequent clicks. [...]

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