http://www.ppchero.com/ysms-quirky-little-feature-optimize-ad-display/ Heroic Feats of Pay Per Click Management Wed, 08 Oct 2008 08:15:41 +0000 http://wordpress.org/?v=2.6 http://www.ppchero.com/ysms-quirky-little-feature-optimize-ad-display/#comment-1157 PPC Hero : Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account Fri, 20 Jul 2007 13:27:52 +0000 http://www.ppchero.com/2007/06/28/ysm%e2%80%99s-quirky-little-feature-optimize-ad-display/#comment-1157 [...] Optimize Ad Display: In the not so distant past, I moaned and groaned about Yahoo!’s Optimize Ad Display functionality. As not to beleaguer the point, I won’t go into gross detail. Suffice it to say that this is a tricky little tool. Yahoo! defaults to have all of your ads optimized by your click-through-rates. In the spirit of proper split testing, it is more effective to have the ads rotated evenly for equal impression exposure. [...] [...] Optimize Ad Display: In the not so distant past, I moaned and groaned about Yahoo!’s Optimize Ad Display functionality. As not to beleaguer the point, I won’t go into gross detail. Suffice it to say that this is a tricky little tool. Yahoo! defaults to have all of your ads optimized by your click-through-rates. In the spirit of proper split testing, it is more effective to have the ads rotated evenly for equal impression exposure. [...]

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