Writing native ad headlines can sometimes be more difficult than you initially expect because they require more precision than the regular PPC ads you might already be familiar with. Luckily, there are some things you need to remember that will help you make your native ad headlines stand out. Hence, here are the seven tips for writing an irresistible native ad headline.
#1 Be Concise and Get to The Point
First and foremost, you need to be concise and get to the point right away. As stressed by How To Create Thumb-Stopping Social Ads, it’s important to make your ads look organic, and if you put too much text into them, they will definitely stand out more than they should.
Write a headline that you like. Then, write another one based on the first one, but make it shorter. Strip it down to its basic and most important elements to make it concise and really get to the point of the message you want to convey to your target audience.
#2 Focus on The Audience – Not the Product
Some marketers believe that an ad should focus on the product and try to sell it as effectively as possible. But if you do that, you may start forgetting about the audience which can make your native ad headline too sales-y.
As Harper Donovan from the writing services reviews site Online Writers Rating puts it, “It’s really about finding a balance between the promotional and the valuable aspects of your ad. You need to sell your product – but you also need to do it in a way that doesn’t look like you are only worried about money. That would make it quite unappealing to your potential customers.”
#3 Tell Your Story Through Emotions
Telling your story through emotions is one of the best ways to incorporate both storytelling and branding into your native ad headline. Using emotions will help you connect with your audience better as well as keep their attention quite well.
You need to choose a particular mood for your ads and then stick to it. Do you want it to be inspiring or motivational? Shocking or provocative? Friendly or playful? Once you understand which direction you want the ad to take, you will be able to focus on emotions much better and use them more effectively.
#4 Use Research to Back Up Your Claims
One interesting element often forgotten by marketers creating native ads is the importance of using research to back up their claims. According to The Best Ways To Advertise Your Business Website On A Low Budget, infographics and video guides are quite popular with audiences, but they need to be supported by research.
Likewise, research needs to support the claims you make in your native ad headlines. Numbers alone can seem stale, but when used with emotions, they can be incredibly powerful and persuasive.
#5 Be Transparent and Relevant
Being transparent and relevant might sound vague, but there are reasons why both characteristics are a must for your native ad headline. Both will help you better connect with the audience and persuade them more effectively.
Transparency is simply about being honest with your marketing. Don’t make false claims as they can disappoint your audience and spoil your reputation. Relevancy, on the other hand, is about catching your audience’s attention by focusing on what your potential customers are actually interested in.
#6 Choose Your Words Carefully
To put it simply, choosing your words carefully is all about finding the right way to phrase your native ad headline. It’s not just about avoiding bad words though – it’s also about finding the perfect combination of words that will convey the meaning of your headline in the best way possible.
As Scott Tanner from the custom writing reviews site Best Writers Online notes, “Writing headlines is both an art and a craft. You need to be creative and find original ways of approaching common topics. But you also need to be using conventional marketing practices. And when you master both, you will be able to phrase your headlines perfectly.”
#7 Add A Call to Action at The End
Last but not least, you need to add a call to action at the end of your native ad headline. Of course, not all ads need these, but most of the time, it’s a good way to incentivize your target audience to act after they see your ad.
Most of the time, the call to action will simply focus on selling the product, but you can do this for any other action as well. Follow your social media business page? Subscribe to the newsletter? Leave a comment with an opinion? All of these can be encouraged with a CTA.
All in all, writing native ad headlines can become easy once you have mastered the basics. Use the tips in this article to help you get started and eventually improve your native ad headlines to perfection.