ABM, Ad Campaigns
The Art and Science of PPC Account Structures
CPCs are spiking, while Google, Facebook, and Microsoft are implementing more targeting options and automation while removing controls marketers use to prevent wasted spend. Read More »
ABM, Ad Campaigns
CPCs are spiking, while Google, Facebook, and Microsoft are implementing more targeting options and automation while removing controls marketers use to prevent wasted spend. Read More »
Account Structure, Quality Score
Account structure is a major indicator of account health. Red flags of ineffective structure can be seen via quality scores, reporting, and keyword performance. Read More »
Account Structure, Google Ads
I'm digging back into my account structure rant and talking about how a clean structure can help with all types of PPC accounts. Read More »
Account Structure, Basic PPC Strategies
Without offensive linemen, the game of football would be very different. The same can be said about proper account structure. Read More »
Account Structure, Excel
How building out accounts in an organized manner helps with reporting and ease of optimizations. Read More »
Account Structure, Advanced PPC Strategies
Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data quality and integrity would be... Read More »
Basic PPC Strategies
Here at Hanapin, we’re always trying to find the best way to do things. If there’s a method that generates the best results, we’ll call it a best practice and teach it to all the Account Managers as the best way to do that thing.... Read More »
Ad Texts, Advanced PPC Strategies
If the structure is off, no other account element will be able to function as needed, given their reliance on the structure. Ad copy is no exception to this rule, but if the structure is there to back you up you’re already one step closer... Read More »
Account Settings, Basic PPC Strategies
I came across an account a few months ago so large and unwieldy that the thought of optimizing it made my eyes water. What was so wrong with the account structure you ask? Nothing! By my own admission it was perfectly set up. Campaigns were... Read More »
Heroview
Organization in PPC is essential! Today our Heroview focused on just that: PPC account structure & organization. Cassie Allinger (@CassieAllinger), a Sr SEM Strategist at @dealerdotcom, pulled back the curtain on her organization and account structure techniques & showed us how it's done! Read More »
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