Analytics, Competitive Analysis
Using Google Data Studio for Auction Insights Reporting
Explore how to use Google Data Studio for Auction Insights reporting and gaining competitor insights. Read More »
Analytics, Competitive Analysis
Explore how to use Google Data Studio for Auction Insights reporting and gaining competitor insights. Read More »
Competitive Analysis, Google Ads
This month we have an updated version of diving into Auction Insights to find who your true top competitors are in search. Read More »
Account Settings, Advanced PPC Strategies
When it comes to competitor analysis, there is no such thing as too much information. During our monthly training day this month, we had a discussion about competitor analysis and how (most) clients show an interest in what their competitors are doing. One tool that... Read More »
Google Ads, News Updates
Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing. We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re powerful, and it’s sort of... Read More »
Advanced PPC Strategies, Bid/Budget Management
Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I was so awe-struck by the... Read More »
Google Ads, PPC Strategy
By now I’m sure you’ve all taken the time to read PPC Hero’s update on Google’s new Auction Insights feature (see Google’s own blog otherwise). I’m also sure many of you took a couple of minutes to poke around with the tool in AdWords, thinking... Read More »
Google Ads, News Updates
After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome. Meet the new Auction Insights report. It should be rolled out to your account in the next couple of... Read More »
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