Ad Customizers, Ad Extensions
8 Types of Google Ads Extensions For Higher CTR
What are Google Ads extensions, how do they work, and which are the best types to use in your paid ads? Check out the top 8 Google Ads extensions in 2021. Read More »
Ad Customizers, Ad Extensions
What are Google Ads extensions, how do they work, and which are the best types to use in your paid ads? Check out the top 8 Google Ads extensions in 2021. Read More »
A/B Testing, Ad Copy Testing
You may be doing it wrong. Learn how to accurately compare Responsive Search Ad to Expanded Text Ad performance. Read More »
Basic PPC Strategies, Google Ads
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great. Read More »
Basic PPC Strategies, PPC KPIs
Struggling with PPC and converting clicks into customers and sales? Learn the importance of targeting those with a realistic intent to purchase. Read More »
Case Studies, Display
Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK). Read More »
How To, Quality Score
CTR may measure the relevance between the search query and ad copy, but it does not give insight into the relevance of the ad copy to landing page. Read More »
Automation, Scripts
You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts Increase/Decrease in CTR and Geo / Device Data, you can keep the information you need right at... Read More »
Ad Extensions, Ad Texts
Callout extensions now available for all accounts. More real estate on the SERP for everyone! Learn how Callout Extensions helped increase CTR by 221% Read More »
Account Settings, Account Structure
A good click-through rate is one of the most fundamentally important parts of any paid search account. It’s the primary metric Google uses to judge us, determine our quality scores and set our cost-per-click (CPC) in the auction. However, loads of us still make the... Read More »
Intermediate PPC Strategies, PPC Strategy
Back in October I wrote a post about how you can improve your account’s CTR and recently I’ve started to feel a little guilty about all that advice. I spent the entire article talking about how to increase click-through rates knowing full well that... Read More »
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