Ad Extensions, Ad Texts
For The Love Of Sitelinks
What are site links and why use them? Here’s a crash course on sitelink extensions, why they're so important and helpful to your business in the world of PPC. Read More »
Ad Extensions, Ad Texts
What are site links and why use them? Here’s a crash course on sitelink extensions, why they're so important and helpful to your business in the world of PPC. Read More »
Google Ads
Google has stated that in the coming weeks reporting will be able to be seen through the Ad Extensions tab. Read More »
Analytics, Bing
New Bing Interface, Should You Be Worried About Your Emotions on Social Sites?, and More Read More »
Ad Extensions, PPC News
On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords. Read More »
Ad Extensions, Ad Texts
Sitelinks are pretty great. They help our ad rank, improve click-thru-rate and give us a little bit more space to talk about ourselves. Anyone, who writes ads, understand that sometimes hitting that 35-character limit before you can squeeze in a call-to-action or feature can be... Read More »
Ad Extensions, Case Studies
A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I’m going to dive into the newly available Sitelink statistics and see if we can learn something about the impact they have... Read More »
Ad Extensions
This week on PPC Hero we’ve been focusing on all the big new and exciting changes happening in the PPC world. If you haven’t heard yet, Google is rolling out its new Enhanced Campaigns at present and you’ll be forced to switch over come June.... Read More »
News Updates
You can already do some pretty interesting stuff with the existing Google Impression Share data – my favorite of which, having been taught by Jeff Allen and Sean Quadlin, is reverse engineering your potential maximum budget based on lost Impression Share. Imagine then, if you... Read More »
News Updates
This week Google announced the roll out of enhanced sitelinks. The Gospel of Google has long preached that sitelinks increase click through rate, and this latest announcement comes with the prediction that enhanced sitelinks will provide an even larger improvement on the previous hike in... Read More »
News Updates
It’s been a couple days since Google released their announcement that sitelinks were being expanded and improved and most of you may have even seen the release. I would be willing to guess most PPC-ers read the information and dismissed it fairly quickly as it... Read More »
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