Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance

ppc professor

Recently, we asked our readers what topics they would like to see covered when it comes to advanced pay-per-click management strategies. There were several good suggestions, and this week we’re going to discuss some of the topics our readers are most interested in learning about.

Writing about advanced PPC management can help veteran ppc’ers as well as beginners. Brushing up on PPC management basics is always necessary, but advanced PPC strategies can increase your traffic, conversions and achieve a better understanding of the complexity of PPC as a whole. By the end of the week we hope everyone will feel a little smarter; maybe even as smart as our PPC Hero Professor! (hence the image for the series!). So, stay tuned this week to learn about the following advanced PPC topics:

The Future of Ad Copy in an AI World

In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.

Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.

Amazon Launches Seller Central Sponsored Products Dashboard

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.