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There's a reason why our team thinks we are a great place to work and no, its not because we have a ping pong table set up. See more about Hanapin's latest certification + we'll let you in on a little secret!

Explore how to link and import app downloads and in-app events in Google Ads through third-party app analytics providers.

You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.

Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.

Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.

This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.

Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.

Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.