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Case Studies, Display Network
Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type. Read More »
Advanced PPC Strategies, Google Ads
Search Companion Marketing or “display select” keywords is an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent. Read More »
Bid/Budget Management, Tools
Evaluating PPC bid management tools can be a bit overwhelming. We're here to break down the process of how we go about evaluating and choosing tools. Read More »
Advanced PPC Strategies, Facebook
Learn how to master Facebook projections including budget, reach and even estimated conversions in 5 easy steps. Read More »
Facebook, Social
Facebook introduced two new ways for advertisers to expand reach and increase engagement: Messenger as News feed destination and Sponsored Messages. Read More »
How To, Instagram
The research is in and social pay-per-click ads are on the rise for 2017. While Facebook is starting to plateau for some, Instagram is just getting started. Read More »
PPC Strategy, Social
Don't miss out on paid social opportunities. Get tips to guide your social media demographic strategy for 2017! Read More »
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