SA 360 has features that aren’t available in standard Google Ads accounts or are more sophisticated. Bid strategies are one feature that makes SA...

A look at ten options available for those PPC managers who have run out of growth opportunities in Google.

Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.

One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.

Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful.

Does the URL displayed in your ad make an impact on performance? In this article, we are going to show you that it can make a difference.

One Sr. Strategists discusses the most useful elements to understand about how algorithms work in your PPC campaigns.