Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar...

Don't let your traffic sources run dry if Google has another major algorithm change. Diversify by investing in multimedia, print marketing and more.

Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you!

Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?

In this new, short video on Hero Academy Senior Bing Ads Client Development and Training Specialist, Rachel Rogowin, discusses the variety of targeting now available in Microsoft Advertising and how to use each of them for more effective audience targeting in your paid media campaigns...

Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. In this post, we’ll discuss 3 of the top analyses to run.

In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up.