B2B Paid Strategy: In It for the Long Run
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what...
X
Become a PPC Hero
Join over 34,000 other subscribers and get the PPC resources that best fit your needs as a modern digital marketer. Select your subscriptions to the right.
Category: Search
How To View Google Ads Data In Google Analytics
Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.
Has COVID-19 Affected Your PPC Accounts?
A look at current and expected trends in PPC amidst the global virus outbreak.
How to Address Low Search Volume Keywords in Google Ads
Keywords labeled as low search volume in Google Ads is all too common. Learn how to address this through unique audience tactics.
4 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Workshop Digital and Hanapin Marketing!
February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
When To Create New PPC Campaigns
In this post, we will discuss at which point new paid search campaigns should be created and the process behind it. This is from my time as an account manager and may vary by account vertical, platform, and network.