By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue...

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

Have you been thinking about scripts and PPC recently but have been too intimidated by the coding aspect of scripts? Have no fear, PPCHero is here to help!

Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.

Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know.

Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find...

Struggling with PPC for Personal Injury Law? Learn some PPC tactics which you can implement today to help optimize your PI campaigns!