In this new, short video on Hero Academy, Production Associate Margaret Hoffman will show you step-by-step how to pull a Search Query Report...

Three must-dos that will help you to keep balance when multiple conversion actions are at play. It’s our job to make ourselves an extension of our client's marketing team and learn, learn, learn.

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.

Have you been thinking about scripts and PPC recently but have been too intimidated by the coding aspect of scripts? Have no fear, PPCHero is here to help!

Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.

Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know.