How To Use Geo Exclusions To Measure Brand Ad Value
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions.
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Category: Search
Competitor Strategies for Lead Generation - A Case Study
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads.
3 Ad Copy Considerations That Actually Make a Difference
This post covers three points you should never disregard when writing ad copy for paid media. These considerations are more important than small copy edits.
Adjust Your Small Business Strategy With Google Analytics
Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions.
How To Maximize eCommerce Revenue When Demand Skyrockets
This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand.
Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.
UPDATED! The Paid Media Pulse COVID-19 Dashboard
We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month.