Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know.

Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find...

Struggling with PPC for Personal Injury Law? Learn some PPC tactics which you can implement today to help optimize your PI campaigns!

Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.

Explore a unique way of targeting your specific audience through Paid Search advertising on Google Ads.

See the results of a Target Impression share bidding experiment for a multi-brand strategy.

You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.