Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads...

In this new, short video on Hero Academy Senior Bing Ads Client Development and Training Specialist, Rachel Rogowin, discusses the variety of targeting now available in Microsoft Advertising and how to use each of them for more effective audience targeting in your paid media campaigns...

Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. In this post, we’ll discuss 3 of the top analyses to run.

In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up.

The hidden costs of living in a digital world where we have to pretend everything makes sense. Down the rabbit hole in #ppc & #seo we go.

In this new, short video on Hero Academy, Production Associate Margaret Hoffman will show you step-by-step how to pull a Search Query Report and dive into it effectively for quick insights and actionable takeaways for your paid media campaigns.

Three must-dos that will help you to keep balance when multiple conversion actions are at play. It’s our job to make ourselves an extension of our client's marketing team and learn, learn, learn.