Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns...
Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so.
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Category: Search
Three Basic Categories of Google Ads Bidding
Review your current bidding strategy options in Google Ads and how best to use each method.
Strengthen Your Brand In Unprecedented Times
This blog includes 5 steps we took to maximize ROAS and revenue for a brand that was coming off of unprecedented demand due to COVID-19 lockdowns.
The Most Underutilized Microsoft Advertising Features
Get the best for your campaigns by testing these underutilized Microsoft Advertising features, as chosen by Microsoft themselves.
July 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
When Should You Use Google's Conversion Action Sets?
This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns.
What are PPC KPIs and how do you choose them?
This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns.