What Marketers Need to Understand About Automated Bid Algorithms
One Sr. Strategists discusses the most useful elements to understand about how algorithms work in your PPC campaigns.
Category: Search
Thinking Simply About Ad Campaign Design
One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds.
Taking a PPC holiday: how to take a break from your ads without disaster
One specialist shares her top 5 tips for taking a PPC holiday without disaster striking.
Enhance the Customer Journey Through Ad Copy
This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey.
Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
One Sr. Strategist takes a deep dive into tracking and presenting test results when testing a change across multiple Google Ads accounts.
The Holiday Landscape for Travel: Make Every PPC Dollar Count
More people are traveling compared to prior months in 2020. One PPC expert discusses how to win market share, solidify bookings, and return to profitability.
How to Best Leverage DSAs with Search Campaigns
Learn the basics of Google Ads' Dynamic Search Ads. Specifically, learn how to leverage them alongside traditional text ads.