Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.

Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences.

Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!

Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.

This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry.

Do responsive search ads (RSAs) live up to the expectations set for them when Google initially rolled them out in early 2018?

While our readers anxiously await the Top 25 Most Influential PPC Experts list (which will be released in a few weeks), we are sharing the Top 50!