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PPC Advice, Search
From bots to click farms, fraudsters use a variety of vehicles to perform click fraud. Discover the five main types of click fraud affecting... Read More »
Google Ads, Search
SA 360 has features that aren’t available in standard Google Ads accounts or are more sophisticated. Bid strategies are one feature that makes SA 360 so powerful. Read More »
2nd & 3rd Tier Search Engines, Search
A look at ten options available for those PPC managers who have run out of growth opportunities in Google. Read More »
Dynamic Remarketing, Dynamic Search Ads
Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing. Read More »
Account Settings, Bid/Budget Management
One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test. Read More »
Google Ads, Reporting / Conversion Tracking
Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful. Read More »
A/B Testing, Experiments & Testing
Does the URL displayed in your ad make an impact on performance? In this article, we are going to show you that it can make a difference. Read More »
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