Ad Customizers, Ad Texts
How To Use AdWords Ads IF Functionality
We will cover what IF statements are, what they can do, and how to set them up in your account for success. Read More »
Ad Customizers, Ad Texts
We will cover what IF statements are, what they can do, and how to set them up in your account for success. Read More »
Bing, Bing Ads
The insights provided in the Bing Ads Campaign Planner are especially helpful when creating a strategy for segmentation of campaigns and ad groups. Read More »
PPC Strategy, Search
Get tips on how to diversify your PPC marketing mix and safeguard your account from unexpected shifts in the marketplace! Read More »
Ad Extensions, Bing Ads
Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered. Read More »
Basic PPC Strategies, Multi-Channel Funnels
There is plenty of value to be found within search's alternative options. Furthermore, increasingly complex purchase paths call for expansion outside of search. Read More »
Ad Extensions, Bing
Did you know that Bing accounts for roughly 1/3 of the paid advertising search market at 31%? To be a comprehensive paid search marketer you have to be on Bing. Read More »
Automation, PPC Theory
Follow these five steps to make sure your PPC data analysis leads to hero status. Read More »
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