Account Settings, Geo Targeting
Where On Earth Are You?
One of the mistakes that many advertisers make is assuming that their traffic is coming from their targeted areas. Read More »
Account Settings, Geo Targeting
One of the mistakes that many advertisers make is assuming that their traffic is coming from their targeted areas. Read More »
Account Settings, Account Structure
Targeting campaigns at the city level gives us that much control over our keywords, ads, landing pages, performance and so much more! Read More »
Account Settings, Account Structure
This impending close variant update has caused much stir in the PPC community. We asked our authors what they think of the change. Read More »
Account Settings, Conversion Tracking
When setting up a PPC account one of the first things you should consider is how to determine account success. Conversion tracking is the first step. Read More »
Account Settings, Case Studies
A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on PPC Hero. Read More »
Account Settings, Advanced PPC Strategies
These 5 strategies will help you make the most of your PPC campaigns when they are restricted by budget. Read More »
Account Settings, Basic PPC Strategies
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