Account Structure, Match Types
Opinions On SKAG Implementation Have Changed
Should you still be implementing SKAGs in your PPC account? According to Hanapin's Emma Franks, this answer is no. To find out the reasons... Read More »
Account Structure, Match Types
Should you still be implementing SKAGs in your PPC account? According to Hanapin's Emma Franks, this answer is no. To find out the reasons... Read More »
Account Structure, Keywords
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition. Read More »
Account Settings, Account Structure
Explore a few things to look out for when restructuring a campaign to ensure that it is running properly and funds are being allocated efficiently. Read More »
Account Structure, Basic PPC Strategies
Get tips on how to avoid overlap between multiple similar PPC accounts and start becoming more effective at running ads for multiple or related brands. Read More »
Account Settings, Account Structure
Daily management is required for grant accounts because of the limited options for keyword bids and what keywords can be used. Read More »
Account Structure, PPC Advice
Need to analyze a PPC account and not sure where to begin? Get tips that will help with performing an effective account analysis! Read More »
Account Structure, Keyword Research
Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas! Read More »
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