Account Structure, Ad Extensions
Top 5 PPC Fails
I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid search campaigns, along with possible solutions. Read More »
Account Structure, Ad Extensions
I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid search campaigns, along with possible solutions. Read More »
Account Structure, Advanced PPC Strategies
As PPC Specialists, we need to understand the rationale and process of the searcher as it pertains to legal services. Read More »
Account Structure, Basic PPC Strategies
Can we help Google move past their interest in increasing account spend and begin emphasizing the long-term solution of creating a culture of trustworthy professionals? Read More »
Account Settings, Account Structure
Targeting campaigns at the city level gives us that much control over our keywords, ads, landing pages, performance and so much more! Read More »
Account Structure, Bid/Budget Management
Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways. Read More »
Account Structure, Basic PPC Strategies
PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success. Read More »
Account Structure, Bid/Budget Management
When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are hurting performance. Read More »
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