Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways.

PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.

When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are hurting performance.

There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons.

With football season approaching, I figured I would release a “PPC playbook” for PPC lead generation campaigns.