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Account Structure, Bid/Budget Management
Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways. Read More »
Account Structure, Basic PPC Strategies
PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success. Read More »
Account Structure, Bid/Budget Management
When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are hurting performance. Read More »
Account Structure, Basic PPC Strategies
There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons. Read More »
Account Structure, Basic PPC Strategies
Account Structure, Basic PPC Strategies
Account Structure, Advanced PPC Strategies
With football season approaching, I figured I would release a “PPC playbook” for PPC lead generation campaigns. Read More »
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