Account Structure, Ad Extensions
How Do You Structure Your Ad Groups?
By now everyone has heard the general consensus on common ad group setup practices. We’ll cover a few considerations for ad groups as well... Read More »
Account Structure, Ad Extensions
By now everyone has heard the general consensus on common ad group setup practices. We’ll cover a few considerations for ad groups as well... Read More »
Ad Extensions, Ad Texts
Taking advantage of ad extensions is crucial in providing potential customers the ultimate experience and improving performance within your account. Read More »
Ad Extensions, Google Ads
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites. Read More »
Ad Extensions, Ecommerce PPC
Since users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Read More »
Ad Extensions, Advanced PPC Strategies
Identify exactly what locations are promoting in-store response, not just online response, in a segmented version of your AdWords location extension report. Read More »
Account Structure, Ad Extensions
I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid search campaigns, along with possible solutions. Read More »
Ad Extensions, Mobile
Whatever industry you're driving leads for, the final completion of a sale often requires a phone conversation to close the deal. Read More »
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