Advanced PPC Strategies, Bid/Budget Management
So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search accounts, with some additional stuff on Display and video still to come. Guess what happens to your budget if and when you implement any... Read More »
Advanced PPC Strategies, Excel
Account expansion can be a tricky business. That's why this week, we're all about teaching you some of the ways you can make your accounts (and profits) grow. Last week, we wrote about best practices for long tail keywords. Today, we're taking it one step further... Read More »
Advanced PPC Strategies, Case Studies
A great long tail keyword is one of the prized possessions in PPC. If you've found an awesome keyword that no one else is using, you can make a lot profit in running unopposed. But there's a question I've always wondered: just how long should... Read More »
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