Certification via Google and Bing indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies.

In last week's post we looked at seven questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers.

In my opinion, the main benefit of attending a PPC conference is to interact with others in the industry.

Prospective pay-per-click agencies should give intelligent and insightful answers that instill confidence in clients.

Choosing a PPC management agency that can maintain and expand your account in the long term based on your individual goals is vital to success in search engine marketing.