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Basic PPC Strategies, Business of PPC
I’ve taken the day trader analogy one step further in outlining specific trading principles and relating them to paid search. Read More »
Business of PPC, Tools
Basic PPC Strategies, Business of PPC
Developing a winning paid search program is a large and complex undertaking. Let's explore a couple questions you should ask when building out a PPC program. Read More »
Business of PPC, Client Relations
A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? Let's dive in. Read More »
Advanced PPC Strategies, Business of PPC
When applying basic economics principles, we can make sure our paid search strategy is in line with what’s going on both within the business and the industry. Read More »
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