I’ve taken the day trader analogy one step further in outlining specific trading principles and relating them to paid search.

Developing a winning paid search program is a large and complex undertaking. Let's explore a couple questions you should ask when building out a PPC program.

A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? Let's dive in.

When applying basic economics principles, we can make sure our paid search strategy is in line with what’s going on both within the business and the industry.