Category: Business of PPC
What To Ask When Building Your PPC Program
Developing a winning paid search program is a large and complex undertaking. Let's explore a couple questions you should ask when building out a PPC program.
Keep Your PPC Clients Happy - Tips for Managing Client Relationships
A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? Let's dive in.
Understand The Economics Behind Your Client’s Business
When applying basic economics principles, we can make sure our paid search strategy is in line with what’s going on both within the business and the industry.