Become an Accredited Amazon Advertiser Today
You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test.
Client Presentations: A Guide For Sophisticated Digital Marketers
The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in a meaningful way.
First Page Search Bids: Should You Go All In?
In this post, I’ll walk you through my way of projecting impact of keywords buried at the bottom of the deck and how to evaluate if the financial risk is worth getting them to see the light again.
Juggling B2B & B2C: C Where You Need to B
B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.
How to Organize a Successful PPC Audit
Learn how to plan and structure your audit in a way that allows for the most impactful insights and delivery.
The Newest Amazon Sponsored Products Features of 2019
The new features include bidding strategies, placement multipliers, and new targeting options that introduce additional complexity to the Amazon marketplace.