Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors.

It’s not often a conference provides the opportunity to discuss, one-on-one, the specifics of your account and campaigns.

In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.

Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.