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Analytics, Attribution Modeling
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking. Read More »
Conversion Tracking, Facebook
Measure and optimize Facebook Ads campaigns for real-world outcomes that actually make a business impact. Read More »
Conversion Tracking, Facebook
Ever wanted to optimize your Facebook Ads for something other than a form submission? We have used Google Tag Manager triggers to define 4 Custom Conversions for content engagement. Read More »
Conversion Tracking, Facebook
This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it. Read More »
Basic PPC Strategies, Conversion Tracking
Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help! Read More »
Conversion Tracking, Google Ads
Explore how to link and import app downloads and in-app events in Google Ads through third-party app analytics providers. Read More »
Conversion Tracking, Google Tag Manger
Having Google Tag Manager know-how is an essential part of PPC. Learn the basics for AdWords and Bing! Read More »
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