AdWords recently introduced Smart Goals for advertisers who are not using conversion tracking. Read on to find out more about this feature.

The three major issues with conversion tracking are communication, implementation, and evaluation. Learn how to fix them!

This case study discusses how we gained a 5% increase in Android app installs just by changing a default language setting.

One of the main ways to ensure your PPC campaigns are meeting goals is use conversion data. Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and definitions a few times in...

Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.

Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.

Read on as we cover the conversion tracking and implementation basics across several major PPC advertising programs.