One of the main ways to ensure your PPC campaigns are meeting goals is use conversion data. Google hasn’t always made it easy because...

Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.

Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.

Read on as we cover the conversion tracking and implementation basics across several major PPC advertising programs.

In this webinar recording, experts from DialogTech and Hanapin Marketing give you the lowdown on 6 killer PPC conversion tactics you need to try now.

In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.

After pausing unprofitable keywords, my sales volume dropped. My answer was suddenly crystal clear as we had been ignoring assisted conversions.