When setting up a PPC account one of the first things you should consider is how to determine account success. Conversion tracking is the...

AdWords now allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.

Conversion tracking when someone calls from a website after clicking an ad has seemed to be an issue for a lot of advertisers. This issue should occur no more.

In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.

Increase your pay-per-click management efficiency by utilizing Google's new mobile call-to-click conversion tracking right in the interface.