Category: Digital Strategy

Connected TV: 3 reasons you should be using it

Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales at a low cost. Branding, funnel building and prospect nurturing are essential in a modern marketing team. Connected TV provides a...

Midwest Digital Marketing Day: Free Day of Training On July 25th

Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find...

#Ham4PPC: A Tribute to Digital Marketing

Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.

Turn Your PPC To-Do List Into a Digital Strategy

Finding the time to work on a strategy with an ever growing task list is a day to day struggle for the digital marketer.  This challenge becomes even more relevant in paid search where many of our levers are tactically based.  In many ways the...

4 Steps To Saving Money & Lowering ACoS on Amazon Advertising

How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and helps decrease the ACoS.

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