Advanced PPC Strategies, Excel
One Excel Trick To Nail Your Budget Projections
I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not... Read More »
Advanced PPC Strategies, Excel
I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not... Read More »
Excel, How To
So maybe you are convinced that using Lost Impression Share Due to Rank more often would be a good idea. But in what ways should we use this metric? Read More »
Excel, Excel Mastery
We've put together a number of resources for Excel to help you out and send you on your way to becoming a better PPC marketer. Read More »
Bing, Bing Ads
Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights. Read More »
Bid/Budget Management, Excel
It seems as though Average Position has been proven to be a misleading statistic for quite some time now. Read More »
Bid/Budget Management, Excel
There are many techniques advertisers can utilize for budgeting in Excel. The focus here is making sure budgeting is being done to accommodate the differences in the day of the week. Read More »
Excel, Google Ads
The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level. Read More »
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