Account Structure, Excel
Account Structure and Reporting in Excel
How building out accounts in an organized manner helps with reporting and ease of optimizations. Read More »
Account Structure, Excel
How building out accounts in an organized manner helps with reporting and ease of optimizations. Read More »
Basic PPC Strategies, Enhanced Campaigns
The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on. Read More »
Ad Texts, Basic PPC Strategies
Ad testing is important to PPC best practices. There are several ad tests that are small changes that have made big differences in my paid search accounts. Read More »
Excel, Google Ads
For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. Read More »
Advanced PPC Strategies, Case Studies
Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel. Read More »
Account Structure, Advanced PPC Strategies
"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally. Read More »
Ad Extensions, Advanced PPC Strategies
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns. Read More »
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