Bid/Budget Management, Excel
How I Cut Costs By 20% Using Monthly Bid Schedules
Similar to AdWords ad scheduling, monthly bid schedules are an effective way to maximize conversion rates that may fluctuate throughout the month. Read More »
Bid/Budget Management, Excel
Similar to AdWords ad scheduling, monthly bid schedules are an effective way to maximize conversion rates that may fluctuate throughout the month. Read More »
Excel, How To
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target. Read More »
Attribution Modeling, Bid/Budget Management
There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more! Read More »
Excel, How To
Search Query Reports (SQRs) can be overwhelming. Learn how to use pivot tables in Excel to complete an SQR in under 10 minutes. Read More »
Basic PPC Strategies, Display
Seasonality insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts. Read More »
Advanced PPC Strategies, Basic PPC Strategies
This whitepaper will outline the most important tasks that we use Excel for in our day-to-day PPC work. Read More »
Advanced PPC Strategies, Excel
In this post, we’ll discuss what a macro is, why you’d want to use one, pros and cons, and how to get started with writing Visual Basic for Applications (VBA). Read More »
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