Advanced PPC Strategies, Google Ads
Negative keywords are an essential part to any PPC campaign. Combing through Search Query Reports to exclude the irrelevant, poor-performing, and occasionally bizarre query is probably one of the highlights of my week. Read More »
Enhanced Campaigns, Google Ads
Advanced PPC Strategies, Content / Display Network
Content / Display Network, Google Ads
Basic PPC Strategies, Google Ads
For today's lesson, we're going to start at the very beginning: structure. Before you write ads, generate keywords, segment ad groups, or build campaigns, you need to know how you're going to structure your account. What works and what doesn't? Read More »
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