Category: Google AdWords

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

Responsive Search Ads: Google’s Latest Text Ad Format

Responsive Search Ads allow Google to dynamically serve varying combinations of Headlines and Descriptions and optimize ad delivery based on the top-performing Headline and Description combinations.  These ads will appear in the same locations and will look like Expanded Text Ads, however Responsive Text Ads...

How To Use AdWords Geographic Data Reports

AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover the three main rebuilt reports in AdWords and cover their uses.