Category: Google AdWords

Life After A/B Ad Testing: A Retrospective

What have you been doing in the post-A/B testing world? In this post, I'll talk through how I have been managing and give a few tips on how to reduce the mental stress of writing new copy.

The Lowdown on Display Select Keywords

Search Companion Marketing or “display select” keywords is an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent.