Ecommerce PPC, Google Ads
Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords. Read More »
Ecommerce PPC, Google Ads
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords. Read More »
Ecommerce PPC, Google Shopping
While I strive to embrace Google & Bing's research tools, my opinion on Google's Shopping Insights tool was too strong to keep quiet. Read More »
Google Shopping, News
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping campaigns. Read More »
Google Ads, Google Shopping
Last week, Google introduced the Shopping Assortment Report in Google Merchant Center to help plan product assortment and reach more shoppers online. Read More »
Google Shopping, How To
Custom labels in Google Shopping campaigns are a great feature to use because they can help you get more clicks for the products that deliver the best results. Read More »
Ecommerce PPC, Google Shopping
I would like to utilize exact match keywords for Google Shopping ads. Here is my strategy for making that happen. Read More »
Ecommerce PPC, Google Ads
This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping. Read More »
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