Basic PPC Strategies, Bing
Bing, love it or hate it, can be an invaluable platform for anyone looking to make the most of his or her PPC budget. If you're waiting for the perfect argument to come along and convince you (or your boss) to give it a shot,... Read More »
Conversion Tracking, Intermediate PPC Strategies
Intermediate PPC Strategies, PPC Strategy
Back in October I wrote a post about how you can improve your account’s CTR and recently I’ve started to feel a little guilty about all that advice. I spent the entire article talking about how to increase click-through rates knowing full well that... Read More »
Blog Series, Business of PPC
Being more heavily focused with the task of capturing and onboarding new business for Hanapin, I tend to encounter a different set of complications than my fellow PPC Heroes. One that we get to share together is getting all of our new clients’ accounts and... Read More »
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