These must-see charts illustrate how keyword costs are shifting in 2022 and which industries have the highest CPCs.
Keyword Research
Keywords & YouTube – All You Need to Know
If you want people to find your video content, you need the right keywords. It sounds so simple, doesn’t it? Well, the key is knowing which keywords are the right ones for you, where to find them, and how to...
PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
This post includes the most effective tips to drive a business' paid campaigns via highly-quality PPC keywords.
Continue Reading PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
Strengthen Your Brand In Unprecedented Times
This blog includes 5 steps we took to maximize ROAS and revenue for a brand that was coming off of unprecedented demand due to COVID-19 lockdowns.
Continue Reading Strengthen Your Brand In Unprecedented Times
Highlights From Google’s Keyword Planner Update
The Google Keyword Planner is a useful tool for every Google Advertiser. Learn more about the most recent updates!
Continue Reading Highlights From Google’s Keyword Planner Update
Searching for Lost Impression Share
Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas!
How To Use The AdWords Keyword Planner
Explore how to use Google Keyword Planner for new campaign builds, improving existing campaigns, finding new keywords, or finding negative keywords.
Bing Exact Match Close Variant Update and Beyond
In an effort to help advertisers reach more customers, Bing expands exact match close variant technology.
Continue Reading Bing Exact Match Close Variant Update and Beyond
Master List of the Best Ad Tech Platforms for PPC
The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring...
Continue Reading Master List of the Best Ad Tech Platforms for PPC
You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Keywords are arguably the most important part of a paid search campaign. Make sure you are bidding on the right keywords, not just the ones bringing in traffic.
Continue Reading You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Using Dynamic Search Ad Campaigns for Effective Keyword Mining
Learn about leveraging Dynamic Search Ad campaigns for keyword research and stop missing out on new keyword opportunities!
Continue Reading Using Dynamic Search Ad Campaigns for Effective Keyword Mining
How To Excel Your Search Query Reports
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.
