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Category: Keyword Research

How To Create A PPC Keyword List

This is the first part in PPC Hero's week-long series on starting an AdWords account from scratch. This first post focuses on creating your...

The What, Why, and How on Low Search Volume Keywords

However, after a few months working with some B2B clients in a very niche consumer market, I found that there is a lot to learn about the seemingly innocent low search volume keyword status. This is a post to remind us what a low search...

Google Ads for Global Advertisers

Google is launching Global Market Finder and Ads for Global Advertisers. Global Market Finder is a new product that allows marketers to search for new markets and keywords in different countries with many customization options. Ads for Global Advertisers isn’t necessarily a new product, but...

Using Microsoft Advertising Intelligence for Keyword Expansion

October was quite an interesting month for PPC. With the Yahoo/Microsoft PPC transition, I found my Yahoo and adCenter accounts performing out of the ordinary. Terms that had traditionally done well in MSN suddenly weren’t converting quite as well and other keywords that had...


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